30 something generation

What has happen to us we the kids born in the 70's are so consumed by how we look what we drive and and what we live in that it needs to stop with us we are teaching are children-you are what you wear and drive and that is not good i think we would all be better off if we went back to how our parents were when we were small we lived well most of us lived a modest lifestyle not worried what labels were on our clothing we didn't know the difference between $10 shirt or a $50 shirt and now our children are determining what there worth is and there friends worth are by what the label says what ever happend to the old it's what is in the inside that counts?